04/10
Transforming VMS’s brand and sales materials to elevate the patient experience
VMS, a healthcare solutions provider, required a brand refresh and a redesign of its sales materials to better connect with patients and healthcare professionals. The objective was to elevate VMS’s brand presence and refine its sales materials to improve communication and accessibility. The redesign needed to enhance the user experience for both patients and healthcare providers, ensuring information was easy to navigate, visually appealing, and aligned with VMS’s mission.
Established a refreshed visual identity, redesigned sales materials for enhanced clarity and engagement, simplified complex content using strategic visuals, and optimized designs through testing and collaboration, ensuring the new designs effectively addressed user needs and business objectives.
The transformation successfully positioned VMS as a more modern, patient-focused brand. The refreshed sales materials improved engagement, making it easier for patients and healthcare professionals to access critical information.
2023
Contribution
Art Director
UX/UI Designer
Motion lead
Agency
Modicum
