03/10
A cohesive brand refresh across EMAC digital platforms
As the Art Director, I led the visual transformation of a company’s brand identity, ensuring a refreshed look and feel across their website and training materials. The goal was to modernize the design while maintaining brand consistency, creating a visually engaging and user-friendly experience. The refresh needed to ensure visual clarity in training materials and provide a seamless experience
Defined a modernized brand aesthetic, including a design system that scales across their training materials, website, and motion graphic packages. Collaborated with developers and content teams to ensure seamless integration, conducted usability testing, and made refinements for optimal functionality.
The successful brand refresh delivered a sleek, modernized look that resonated with users and reinforced the company’s identity. The cohesive design across the website and training materials improved engagement elevating the overall brand experience.
2023
Contribution
Art Director
UX/UI Designer
Motion lead
Agency
Modicum
