01/10
YouTube Brandcast transforming the TV Ad Experience
A high-impact event was created to unveil two major announcements that would redefine the TV advertising experience. The event needed to engage advertisers, highlight the innovations, and showcase how these advancements would shape the future of TV ads.
The primary objective was to craft an event dynamic motion graphic package that effectively captivates the audience, highlights key benefits, and positions the brand as a leader in the evolving media landscape.
Adapting the brand identity to the event space with impactful visuals and motion graphics for dynamic storytelling and on-site support for seamless execution.
The keynote successfully delivered the two major announcements with a strong visual and narrative impact, resonating with advertisers and sparking conversations about the future of TV advertising.
2023
Contribution
Art direction
Motion graphic direction
Designer
Agency
Modicum
